Website SEO/SEM Specialist
Company: Rittal
Location: Schaumburg
Posted on: May 4, 2024
Job Description:
SEO-SEM Specialist Rittal, LLC -has built a strong tradition of
innovation and takes pride in a progressive approach to
engineering. We design and manufacture the world's leading
industrial and IT enclosures, racks, and accessories, including
high efficiency, high-density power management, and climate control
systems for industrial, data center, outdoor and hybrid
applications. As an SEO/SEM Specialist for Rittal LLC, you will be
responsible for effectively managing all search engine optimization
and marketing activities. You will be responsible for managing all
SEO activities such as content strategy, link building and keyword
strategy to increase rankings on all major search platforms.
Equally as important, you will also manage all SEM campaigns on
Google and other search-based platforms in order to maximize ROI,
drive traffic, and hit conversion metrics. Responsibilities
-
- Executing tests, collecting, and analyzing data, identifying
trends and insights in order to achieve maximum ROI in paid search
campaigns.
- Tracking, reporting, and analyzing website analytics,
pay-per-click (PPC) initiatives and campaigns.
- Managing campaign expenses, staying on budget, estimating
monthly costs, and reconciling discrepancies
- Optimizing copy and landing pages for search engine
optimization
- Performing ongoing keyword research including discovery and
expansion of keyword opportunities
- Researching and implementing content recommendations for
organic SEO success
- Researching and analyzing competitor advertising links
- Developing and implementing a successful link building
strategy
- Working with the Electronic Media team to ensure SEO best
practices are properly implemented on newly developed code.
- Working with the marketing team to drive SEO in content
creation and content programming.
- Recommending changes to website architecture, content, linking
and other factors to improve SEO positions for target
keywords.
- Ensure web platform content is up to date on general corporate
information. Knowledge & Experience:
- Proven SEM experience and success managing PPC campaigns across
Google, Bing, and other search-based platforms.
- Well-versed in performance marketing, conversion, and online
customer acquisition
- In-depth experience with bid management tools (e.g., Shape,
Marin, Optmyzr, Adalysis)
- Experience with website analytics tools (e.g., Google
Analytics, Mixpanel, Kissmetrics, Adobe Analytics)
- Solid understanding of performance marketing, conversion, and
online customer acquisition
- Knowledge of ranking factors and search engine algorithms
- Up to date with the latest trends and best practices in SEO and
SEM
- Strong analytical skills and experience generating SEM
reports.
- Familiarity with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and
constraints
- BS/MS degree in Marketing or a quantitative, test-driven
field
- Excellent organizational and planning skills; ability to
multitask.
- Works with a sense of urgency around time-sensitive tasks
- Excellent verbal and written communication skills
- Initiative-taking and enthusiastic
- Ability to work in a high-energy, fast paced environment and
easily adapt to change. What we offer -an opportunity to be a part
of a team that increases the optimization and efficiency of our
Global Company. Our goal is to create a safe work environment that
our customers can trust us to deliver quality products. We enjoy
all the benefits of an international company quickly growing in the
US. - Rittal, LLC is proud to be an Equal Opportunity/Affirmative
Action employer. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, sexual orientation, gender identity, national
origin, disability, protected veteran status, or any other basis
prohibited by law. #L1-HYBRID If you require reasonable
accommodation for any part of the application or hiring process due
to a disability, you may contact the company's Human Resources
Department at (937) 399-0500. This option is reserved for
individuals who require accommodation due to a disability. Rittal
North America LLC is proud to be an affirmative action/equal
opportunity employer. EOE, including Disability/Vets.
Keywords: Rittal, Oak Lawn , Website SEO/SEM Specialist, Other , Schaumburg, Illinois
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